Vitamin D

A fresh start of the year. A lot of people around the world have set the goal to start the new year more healthy. Good way of doing this is by eating fresh mushrooms. Even better mushrooms with Vitamin D. It can be an idea to start promoting your own vitamin D mushrooms. This gives added value and more margin to your sales. To further inspire you we want to share 2 initiatives with you. First one is from the mushroom growers association Champignon Suisses from Switzerland. They introduced the Champidor in the supermarkets. More information on their website www.champidor.ch

Other initiative is from the Dutch company Scelta Mushrooms. The company is well known from their product innovations related to mushrooms. More information on their vitamin D promotions can be found on www.sceltamushrooms.com/en/themes/vitamin_d/.

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